Retail sales professionals and store manager: build a better schedule for you and your store !
Are you a retail sales professionals or a store manager ?
For those working in the retail industry, it is a familiar sight: you and several of your colleagues are in the store, but there are no customers to be found… you always find something to do but are never sure it’s the best use of your time.
Or perhaps, even more relatable: Just you and one other teammate are clocked in, there is a giant rush of customers, and not enough people to help… the customer’s become frustrated and walk out.
In both cases, you might ask yourself, “How did we arrive in this situation? Our schedules don’t make sense. We can do better.” Both situations can be worrying for not only the sales professionals, but also the store manager.
For sales professionals, the busy times become very demanding with high pressure, no time to rest, and no breaks. After several clients in a row, store performance begins to suffer.
In contrast, the quiet periods make sales professionals, especially those whose compensation involves commission, question their usefulness and create frustration. From a store manager perspective, the variations can affect the motivation of the whole team; challenging the scheduling, questioning the functioning and sometimes raising HR issues. It can lead to a negative culture within the team and become detrimental to the store performance.
Build a better schedule for you and your store !
By and large, retailers’ efforts are focused on driving traffic into stores and ensuring that customers’ needs are fulfilled. And while it might seem logical to someone like yourself who is servicing these customers, more often than not little attention is dedicated to creating scheduling plans that match customer traffic patterns.
From a company perspective, as it becomes more difficult to extract value from store sales, delivering the best in store experience is key. To do this, retailers need to investigate new areas to gain performance. Matching staff to traffic will become key in the future.
While this may sound difficult or expensive, it is fairly straightforward and economical; most of the information needed, such as revenues per hour, traffic, and current schedules, is already collected by the store. It is just a matter of combining the data in an efficient and effective way so you can analyse your past performance and understand in what areas things need to change.
At SBT we have developed a solution that helps you do this: The Smart Scheduling Analyzer. Designed to improve the life of both sales professionals and managers, this tool allows you to understand what are the key moments during which you should increase staff presence in store, and what are the period with low foot traffic where you should decrease staffing. All of this, without any drastic change in your way of doing things, just your data and our expertise.
Credit: Alexandre GODREAU